Ronald brings over 22 years of experience in business development, corporate sponsorship, bBrand integration and multicultural marketing. Prior to joining Pantheon Business Consulting, Ron worked with ground breaking minority owned firms including: Vanguard Media, Vibe/Spin Ventures and Essence Communications. While at Essence, he established the company’s first Western Regional office, where he was responsible for growing the 14-state territory over 10x its previous annual revenue. During his tenure there he was also the co-producer of the Essence Awards and Essence Music Festivals.
Ron has provided sponsorship funding and event production support to numerous corporate brands, securing tens of millions dollars for such projects as The Tavis Smiley Show (PBS), The Essence Awards Show (CBS), The Essence Music Festival, The Vibe Tour and various projects for Universal Music Group. He has been extremely instrumental in creating multicultural marketing strategies using special events, festivals, concert tours and various other forms of entertainment as a platform to connect brands with consumers.
Ronald continues to work directly with major Fortune 1000 companies and brands including Toyota, General Motors, Procter and Gamble, Nissan, Verizon, Nokia, American Express, Paramount Studios, New Films International, Universal Music Group, Bulgari, Bacardi, Miami Music Festival, National Basketball Association and the Essence Music Festival.